Practice Mode
Adobe · February 2013
ADBETechnology5-year horizonMedium
Imagine you already own shares of this company.
Everything on this page is limited to information available on February 4, 2013.
The situation
- Date
- February 4, 2013
- You own
- Shares of Adobe
- Period
- 5 years, until February 2018
Decide what to do with your shares.
The company at the time
Adobe makes creative software such as Photoshop and Illustrator. For years it sold them mainly as boxed versions that customers paid for once and upgraded every few years. In 2012 it launched Creative Cloud, a monthly subscription, and began pushing customers toward it. Because subscription money arrives month by month instead of all at once, Adobe told investors that revenue would dip during the change, and it expected lower revenue in 2013 than in 2012. Its revenue grew only about 4% in fiscal 2012 and its profit was flat.
Information available at the time
The same numbers as on company pages, as they had been reported by February 4, 2013. Sector medians aren't shown because StockLab doesn't have them as they stood back then.
Revenue, growth, profit and cash flow are for fiscal year 2012 (ended November 2012), the latest full year in an annual report filed by then; cash and debt come from the latest report (its date is on the card). Results announced after that aren't in these cards yet, even if the story above mentions them, so their numbers can differ.
Click any metric to see what it means.Tap any metric to see what it means.
$38.10
Close on Feb 4, 2013
$19.0B
5-year trends
Annual figures, fiscal years 2009-2012.
Stock price
Useful context, but not the main focus.
Drag across the chart to compare two days.Touch the chart with two fingers to compare two days.
Future prices are hidden until you decide.
What would you do?
No virtual money and no score. After you choose, you'll see what happened and a review of the reasoning.