27 scenarios
Make a decision without seeing the future.
Historical information only. No virtual money. No leaderboard.
How it works
- 1
You get a real company on a real date in the past. Imagine you already own some of its shares.
- 2
You see only what was public on that date, with the same numbers as on company pages.
- 3
You choose Buy more, Hold or Sell. Then you see what happened and a review of the reasoning.
Easy
9 scenariosWell-known, steady businesses whose numbers tell one clear story.
- MAEasy
Mastercard · February 2016
A card payment network whose reported growth just slowed.
Start - AAPLEasy
Apple · May 2016
A very profitable company whose sales just fell for the first time in years.
Start - COSTEasy
Costco · November 2016
A warehouse store with thin margins and very loyal members.
Start - WMTEasy
Walmart · April 2018
The world's largest retailer, spending heavily to compete online.
Start - VZEasy
Verizon · February 2020
A phone company with steady profit, a big dividend and a lot of debt.
Start - CLXEasy
Clorox · February 2021
A cleaning-products maker in the middle of a pandemic boom.
Start - PYPLEasy
PayPal · August 2021
A fast-growing payments company whose price assumed a lot of future growth.
Start - NKEEasy
Nike · January 2022
A sportswear leader after record results, with a high P/E.
Start - GOOGLEasy
Alphabet (Class A) · February 2023
A search giant facing a new challenge from AI chatbots.
Start
Medium
9 scenariosKnown companies facing a specific problem, with numbers pulling in different directions.
- ADBEMedium
Adobe · February 2013
A software company changing how it charges its customers.
Start - MCDMedium
McDonald's · March 2015
The world's largest restaurant chain, after a year of falling sales.
Start - WFCMedium
Wells Fargo · November 2016
A large bank just after a scandal about fake accounts.
Start - FMedium
Ford · February 2018
A carmaker with a low P/E, a large dividend and a new CEO.
Start - CVSMedium
CVS Health · December 2018
A pharmacy chain that has just bought a health insurer.
Start - MOMedium
Altria · February 2019
A cigarette maker that has just made a big bet on vaping.
Start - DISMedium
Disney · March 2021
An entertainment company betting on its new streaming service.
Start - TGTMedium
Target · June 2022
A retailer stuck with too much of the wrong inventory.
Start - UNHMedium
UnitedHealth · April 2024
A health insurer with a long record, facing several new risks.
Start
Hard
9 scenariosLosses, crises, cycles or very high expectations, where the outcome hinged on things that were hard to foresee.
- BACHard
Bank of America · August 2011
One of the largest U.S. banks, still paying for the 2008 crisis.
Start - BBYHard
Best Buy · November 2012
An electronics store chain facing online shopping and a new boss.
Start - AMZNHard
Amazon · February 2014
An online store that reinvests almost everything it earns.
Start - AMDHard
AMD · March 2016
A chipmaker losing money, with a new design on the way.
Start - MUHard
Micron · April 2016
A memory-chip maker in the middle of a price slump.
Start - ABBVHard
AbbVie · July 2019
A drugmaker whose best-selling medicine is losing its patents.
Start - CCLHard
Carnival · January 2020
A cruise company that just reported record revenue.
Start - XOMHard
ExxonMobil · November 2020
An oil giant losing money in the middle of the pandemic.
Start - UBERHard
Uber · March 2021
A ride-hailing and delivery company that has rarely made a profit.
Start
Scenarios vary across short-, medium- and long-term horizons.
A good outcome and good reasoning are not the same thing.